Organic farming has received attention, in recent decades, due to its benefits for soil health and the lower cost of cultivation when compared to chemical-intensive agriculture. The central government is promoting organic farming through the Paramparagat Krishi Vikas Yojana (PKVY), and a few civil society organisations are also working on providing relevant training and capacity building. However, the area under organic cultivation, at 1 per cent of the net sown area, paints a different story. It indicates that the majority of farmers still prefer chemical over organic farming.